A good article marketing campaign can deliver dramatic results to the online business owner looking to expand his or her potential customer base. Article marketing involves more than just writing, though. There are simple steps to take that can multiply the effectiveness of articles many times over. This article shares a few tips for you to get started on your own article marketing campaign.
Always include "no follow" links within comments on your site. When users leave spam in comments (links to unrelated sites),the attribute for "no follow" will let the web crawlers know and the links will not be followed. This prevents spam sites from linking to your website which will protect your website's reputation.
Try and write timeless material. Find topics that generate interest now and will in the future. You want to appeal to readers even if they are reading articles that are years old. If they are able to read older content and still be happy with it, then you have a better chance of them reading your newer content.
If you are going to spin your articles, use humans, not software. Article spinning software often generates ridiculous results and cause web surfers to just shrug and click away. Human spinners, on the other hand, are not only better at rewriting content to avoid search engine duplicate content penalties, they can also generate rewrites that have slightly different tones, one or more of which may drive more conversions than the others (you can find this out by A/B testing spins against each other).
You should submit as many articles as you are capable of writing. You should submit articles consistently if you plan to post your writing in blog networks. To promote a specific keyword, it is crucial to submit many articles containing this keyword. If you have a popular keyword, make sure you get articles employing it visible on many article directories, and even more blogs. If you desire a high rank, you should post at least 50 times in blogs.
Writing can be a good way to earn income for ones personal finances. Using the internet to sell ones writing such as how to guides or short stories can produce a return for a low to free start up costs. One can also take things they may have already wrote for school or fun to save time.
Write your articles with different levels of terms and terminology. If your article covers technical information, make sure to include it. At the same time, make sure to explain any technical information for the lay-people reading your article. Addressing the needs of all the members of your audience will garner you respect and authenticity.
Be personable and friendly in everything you do. Throughout your article, you should always allow your personality to shine through, but do not forget to do this in other forms of communication as well. You should always have the same styles for articles, blog descriptions, comments, emails, and anything else involving another person.
If you write lots of articles and want to use them to better your search engine rankings, try producing more "how-to" articles. These are popular with readers, but more importantly, they attract more external links than any other kind of article. Other webmasters that find your how-to article well-written will send traffic your way and boost your search engine presence.
Make sure that your article is actually talking about the keywords you have chosen and the article title that you picked. A reader who clicks on a link just to find a random article about hair loss that has been peppered with keywords about health insurance is not going to be happy. The search engines will eventually notice as well.
Try to write freely and don't focus too hard on things at first. Write the same way you talk and your thoughts will come pouring out on to the page. This will make article writing feel effortless. You can always go back and do a spelling and grammar check after the words are on paper.
Keep your writing short and sweet. Even if you put together a long piece that's 800 to 1,000 words, it can be broken up into smaller paragraphs with subtitles and bullet points to make the information easier to digest. Readers like to graze; small text bites allow them to scan a page and pick out the parts they want easily.
In order to sell your articles, buyers need to be able to find them. Use the top ten article marketing directories to ensure their visibility. Listing with all 10 sites, gives you the best chance of your article being listed in search engine results and found by interested buyers.
Only submit your articles to the top 10 article marketing sites. This gives you the most bang for your buck. These directories will give you the best traffic from your links. You will also get the highest amount of traffic from these sites. Website owners also look on these sites to find content for their own sites.
When writing your article, you should aim to stay within the range of 250 to 500 words. This is the standard size for the most effective marketing articles; any shorter and the reader is likely to feel cheated. Any longer and the reader may perceive that the author is rambling.
Did you learn anything from the above article? Sure you did! No one knows everything, and people who think they do are more in risk of failing. Use the things you've learned here to keep things going well within your business. Your business can expand greatly in the future if your foundation is strong.