Knowing how to start article marketing can be daunting at first, however it can pay off in the long run. It takes patience and a wealth of knowledge to get started on the right foot. This article will provide specific tips and hints how to make the most out of article marketing.
If you are going to use micro-blogging sites to promote your business, be sure you understand their function before you start posting. If you fail to follow the etiquette and usage of the format, you could do more harm than good to the reputation and online presence of your business.
One of the biggest problems marketers encounter with their article campaigns is that they do not complete enough articles to make an impact. Your articles do not have to be long, but they do need to be of a very high quality. And the more you write and the more locations you send them out to, the better your odds of success become.
The articles employed in article marketing should be written in a style suitable for online reading, which means keeping paragraphs short. The online reader's eye tends to get lost in long, chunky paragraphs, so the ideal online article is broken up into short, punchy paragraphs that are easy to grasp and understand.
Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author's resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit the rewrite to EzineArticles.com. Once your article is published there, you will have your own author's RSS feed. Each article that is approved on Ezine will ping your author's feed.
Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.
Read lots of articles written by other top authors. Pay particular attention to how they format their articles. The type of titles they include and what subjects they focus on, can all be important information for you as you structure your own pieces. You can even incorporate what you learn into your own articles.
Link yourself up! In each of your articles you should not only provide links to your website homepage, but also to any other articles you have written. Even if they are not exactly relevant, you can include them at the end by saying something like "Other articles by this author include..."
It is important to look up to the best, as you should speak to and attend seminars of gurus in the field. Soak in all of the information that they tell you, and apply this to your writing and style. This will help you to generate a solid foundation for affiliate marketing.
Once your EzineArticle has been approved, submit that article to other major article directories, like Buzzle, ArticleAlley, and ArticlesFactory. Most major article directories do not have the follow tag. It is still important to submit them to these directories, because articles from these directories still do rank well, overall.
Use numbers, bullets and lists. Readers want to scan articles and grab information quickly. Write your articles so your readers can pull out the important information as quickly as possible. Lists and bullets also keep your writing concise, which helps keep your articles packed with more information and value for your readers. Add numbers in your titles, such as "4 Secrets for..." or "5 Top Tips to..."
If you want to be really successful, create a new article daily, and continually submit them to the top directories. If you want your website to show up on the first page of the search engine results, this method can be extremely helpful since you will be getting good backlinks as a result.
Research and understand what your colleagues in article marketing are doing. Seeing what else is out there in the world of article marketing will help you improve your own content. See what successful writers are doing that you aren't and try to incorporate it into your work. There is always something new to learn.
Use social media to promote your articles and sites. Consider including a link to your facebook, twitter or other networking site into your author box. You can push out content to readers who have chosen to follow you which will give you an automatic jump on getting eyes onto your new content.
Try creating your own description tags for the marketing of your articles. Avoid putting a keyword or key phrase into the description if you already have one in the heading, especially if you want the description to be targeted in the search results. Try using a combination of your articles' snippets, along with a bit of your own written description to help you your search result rankings.
The ideal length for your articles is from 400 to 600 words. Keeping your articles to a reasonable length will help readers stay engaged and interested. Lengthy articles will make readers lose interest. The sooner you get to the point, the better.
In conclusion, you learned not only some basics about article marketing but also some specific ways that you can apply to your own business. As long as you are committed and have a goal to work toward, the tips in this article should help you find success.